The 3 main companies I have come across building non-military consumer drones are:

  1. DJI, the ‘Apple’ of drones that generated revenues of ~$131M in 2013

  2. 3D Robotics, raised $35M in venture capital and by mid-2013 had sold over 30k units

  3. Parrot, a public European company

Parrot is the only public company, and therefore the only company for which we can get data to use as an indicator for current consumer and enterprise demand. Parrot manufactuers the popular consumer Parrot AR Drone, and the enterprise eBee drone.

Parrot KPIs

  • Earned a total of 42.1M Euros in revenue from drone sales in 2013
  • Total Q4 2013 revenue from drones was 13.8M Euros, down 18% in vs. Q4 2012 (16.8M Euros)
  • Sold 283k of the AR 1 between 2010 and 2012
  • Sold 324k of the AR 2 between 2012 and Q3 2013
  • Sold 400+ eBees in 2013
  • senseFly (makers of eBee) recorded $3.25MM in sales in the first half of 2013
  • ~$2M in 2012 revenues from senseFly professional drones
  • Pix4D, software for post-flight imagery processing, already has ~1k users
  • Total registered AR flight time of 7Y 316D

Consumer vs. Professional Drone Sales

  • Consumer drone sales (the AR Drone) peaked in Q4 2012 when the company sold almost 100k units
  • Professional drone sales has grown almost 800% year-on-year to 6.3M Euros in 2013, up from 0.8M Euros in 2012
  • Professional drone revenue was 2M Euros in Q4 2013, up from 0.8M Euros in Q4 2012
  • Retail drone revenue was 11.8M Euros in Q4 2013, down from 16.0M Euros in Q4 2012

Drones vs. GoPros

  • Parrot sold 218k AR Drones in 2012, and GoPro sold 2,316k
  • Parrot sold 181k AR Drones in 2013, and GoPro sold 3,849k
  • Parrot sold ~283k over 2010 and 2011. GoPro shipped 1,145k units in 2011 alone


Data on The Consumer Drone Market was published on (revised: ) Miles Grimshaw

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